THIS Leader Podcast
77. Revenue is shrinking. Now what?
July 28, 2026
Many organizations are contracting right now — funding is thinning, costs are climbing, AI is reshaping jobs at every level, and 55% of employed Americans say they're worried about losing their jobs. Whether or not your organization is considering the need to downsize, that anxiety may already be in the room with you.
In this episode, I get into what these kinds of contraction cycles can do to your people's brains, and how ethical leaders are dealing with it. I share why every one of David Rock's five SCARF threat categories fires during a downturn, why fear shows up looking like disengagement in one person and combativeness in another, and four specific moves for leading through contraction in ways that are more likely to keep your culture — and your people's trust — still intact on the other side.
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A colleague told me a story I can't stop thinking about. Someone showed up to work on an ordinary Tuesday, opened Slack, and watched their colleagues' names go gray one by one. They thought it was a glitch. It wasn't. An entire organization was deactivated in real time, no call, no meeting, no warning. In about the time it takes to drink a cup of coffee.
That is NOT how the leaders I know would ever operate. The leaders I work with are thoughtful, transparent, and deeply human; even when they're navigating incredibly difficult decisions.
In this episode, I explore what uncertainty does inside a team, why fear can show up in surprisingly different ways, and how leaders can respond with steadiness instead of urgency. I unpack David Rock's SCARF model, explain why people instinctively fill information gaps with worst-case assumptions, and share practical ways to communicate with greater clarity, care, and consistency.
If you're leading through a season of uncertainty, or preparing for the day one comes, this episode will help you build trust when your team needs it most.
"In times of contraction or downsizing, your values are more than inspiration. They're your decision filters."
77: Revenue is shrinking. Now what?
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About your Host
Claire Laughlin, MA, Organizational Development Consultant
Hi! I'm Claire Laughlin, and I love helping leaders like you create workplaces where people truly thrive.
For over two decades, I've been rolling up my sleeves alongside teams and organizations, using hands-on methods that actually work (because let's face it - theory only gets you so far!).
I specialize in teaching leaders how to engage their teams, helping managers become more effective facilitators, and showing people how to work better together.
I'm also a master facilitator for the Six Types of Working Genius® - a fantastic tool that helps you understand and leverage your natural talents.
When I'm not helping leaders like you build happy, high-energy workplaces, I'm enjoying a hike in the forest with my dog Fiona, spending time with my family or curled up with a great book.
Let's keep the party going!
We have tons of great episodes waiting for you! Check them out on Apple Podcasts and Spotify.
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In this episode, I explore the difference between clarity, compliance, and true alignment, and I share a practical four-step process that helps teams move beyond polite agreement to genuine commitment. Because when people are truly aligned, decisions don't keep getting reopened, and teams are better prepared to move forward together.
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