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74. The Language of Trust

July 7, 2026

Most of us pay close attention to what we say as leaders. Far fewer of us notice the subtle messages hidden in how we say it. Sometimes, the thing quietly eroding trust isn’t a big leadership failure, it’s a pattern of word choices that send subtle signals that convey, “You’re not that important.”

In this episode, I share a simple, time-tested framework that reveals how small shifts in your language, sometimes just a single word, can mean the difference between triggering defensiveness, and building the kind of trust where people feel safe to speak honestly.
Once you hear these patterns, you'll start noticing them everywhere... especially in yourself. 

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You can walk into a conversation genuinely trying to help, only to watch the other person become defensive, shut down, or stop listening altogether. And often, you don’t understand why. Upon further examination, you might see that it's the subtle signals embedded in your language that you didn’t know you were sending.

In this episode, I unpack a simple but powerful framework from communication theorist Jack Gibb that completely changed the way I think about communication and trust. Together, we'll explore four communication patterns that quietly shape every conversation and determine whether people lean in or put up their guard.

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THIS Leader Podcast
74. The Language of Trust
34:57
 

"When people feel defensive, they stop listening. They go into self-protection mode. Your message, no matter how important, doesn't land."

74: The Language of Trust

Most of us think we're paying attention to the right things in those conversations. We prepare some points, choose our words carefully, and think about timing and delivery.

We care about others and want to have healthy relationships. But even with the best intentions, our language can sometimes send messages we never meant to communicate. A confident, and self-assured opinion can quietly convey closed-mindedness. A quick, unilateral decision can tell others, “your perspective isn’t needed here.” A bold claim about “how they are,” can make you feel like an expert, while closing the door to building a deeper understanding of any given person or situation.   

In this episode, I share a simple, time-tested framework that fundamentally changed the way I communicate. Drawing on the work of thoerist Jack Gibb, we'll explore how small shifts in the words we choose can create either a defensive climate where people shut down, or a supportive climate where trust, openness, and honest conversations can flourish.

In this episode, you'll hear about:

  • The difference between defensive and supportive communication climates and how to recognize which one you're creating
  • How to shift from evaluation to description when giving feedback, so the other person can actually hear you
  • Why controlling communication erodes team engagement over time even when you think you're just being decisive
  • The counterfeit version of empathy that can damage trust more than saying nothing at all
  • How certainty as a default posture shuts down the thinking of everyone around you, and what to do instead

 

Resources Mentioned:

 

Try this:
Pick one pattern from today's episode that resonates most. In your next difficult conversation, notice when it shows up and try just one small shift.

 

Connect with Claire:

Until next time — lead the way!

 

To learn more about my services, subscribe to my newsletter, and for additional tools to enhance your leadership impact, visit ClaireLaughlin.com and connect with me on social channels @Claire Laughlin Consulting.

Thanks so much for listening to our podcast! New episodes are released weekly, so be sure to subscribe.

 

 

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About your Host

Claire Laughlin, MA, Organizational Development Consultant

Hi! I'm Claire Laughlin, and I love helping leaders like you create workplaces where people truly thrive.

For over two decades, I've been rolling up my sleeves alongside teams and organizations, using hands-on methods that actually work (because let's face it - theory only gets you so far!). 

I specialize in teaching leaders how to engage their teams, helping managers become more effective facilitators, and showing people how to work better together.

I'm also a master facilitator for the Six Types of Working Genius® - a fantastic tool that helps you understand and leverage your natural talents.

When I'm not helping leaders like you build happy, high-energy workplaces, I'm enjoying a hike in the forest with my dog Fiona, spending time with my family or curled up with a great book.

Photo of Claire Laughlin looking at her dog

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Let's keep the party going!

We have tons of great episodes waiting for you! Check them out on Apple Podcasts and Spotify.

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In this episode, I share a practical framework to help you continuously drive for clarity by communicating your vision, framing your standards of behavior, developing clear metrics and milestones, and working with your team to surface the countless assumptions that shape how work actually gets done.

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72. Emotions Over Logic: Uncovering Hidden Resistance to Change with Lisa Riegel

Have you ever found yourself explaining something over and over, only to watch the other person become more frustrated, resistant, or shut down completely?
It’s always daunting. The logic is sound and the plan seems straightforward. And yet, nothing seems to land and pushing harder makes it worse.

In this episode, Claire welcomes Dr. Lisa Riegel back to the podcast to explore what's really happening in our brains when change feels threatening.

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